What is Horizon Scanning?

Ever wonder what's really driving tomorrow's trends? It all starts with recognizing shifting values. Spotting these changes early can help you stay ahead and adapt your strategies to meet the evolving needs of your audience.

Horizon scanning is a way of looking at the world around you to monitor for change. This powerful tool helps you identify emerging trends and disruptions, so you stay ahead of the curve.

Signals and drivers are the building blocks of horizon scanning, helping you to identify potential future shifts:

• Signals are early indicators of change, like whispers of what's to come.

• Drivers are the forces behind these changes, shaping the future landscape.

Learn where to look, what to watch out for and more with this video: